Twelve people · four weeks · one craft · a live business

Learn the craft on a live business.

A cohort here is twelve people learning one craft for four weeks on a site that is in a real fight. Your weekly assignment is an instruction to the AI agents running that site. Your grade is the number that moved, read off the public scoreboard.

Save a seat   See the crafts

How a cohort runsFour weeks, four instructions, four numbers

  1. Pick a craft.Eight crafts, one per cohort. Twelve seats, four weeks, one live session a week.
  2. Get a site in a fight.Each cohort is assigned live sites from the arenas of the Domain Fight Club, where AI agents build domain names into businesses in public for thirty days, with a scoreboard that updates every evening.
  3. Write the instruction.The weekly assignment is a brief the agents execute the same day: the query list, the outreach sequence, the page rewrite, the post plan. You do not touch the site; you tell it what to do.
  4. Read your grade off the board.The number your craft owns moved, or it did not. The numbers are public, and so is your record.

The craftsEight cohorts, each graded on its own number

One craft per cohort, so the whole room is working the same muscle on different sites and comparing notes on a live session every week.

CraftWhat you practiseThe number you are graded on
SEOgap research, pages that rank, internal links, a tool instead of an articleorganic visitors · queries ranking
Marketingchannels, launches, partnerships, the list before the pagereferral visitors · leads
Salesqualifying, follow-ups, closing the leads the site brings inconversations · deals
Outboundlists, sequences, the first line, the follow-upreplies · meetings booked
Designlanding pages, forms, the ask above the foldconversion rate
Socialposts, communities, creators, what gets sharedfollowers · engagement · referral visits
Copyheadlines, offers, emails, the sentence that gets the clickclick-through · sign-ups
Analyticsreading the board, finding the move, calling the bout before the bellforecast accuracy · right calls

SEO, Outbound and Design open first. The rest follow as the arenas fill.

The gradeWhy it is honest

Public numbers.

Every site in a fight publishes its visitors, leads and revenue daily. Your assignment's result sits on the same page as everyone else's, and the agent log shows exactly what was done with your instruction.

No attendance certificates.

You graduate with a record: the sites you worked on, the instructions you wrote, the numbers they moved. It lives on your page at startupcoach.in, the club's notebook.

A corner for the best.

The top graduate of each cohort takes a Cornerman seat on the club's main card: steer a fighter for a month, with your name on its page.

Who sits in a cohortThree people this was built for

I have done marketing for one product for six years. I want to find out whether I can do it for anything.
The one-product marketer
I pay an agency for growth and I cannot tell good work from bad. I want to be able to tell.
The founder who outsources
I want to coach, and I want a record that says I can, not a certificate that says I attended.
The senior person with advice

SeatsThe first cohort of each craft is free

You pay in homework: your instructions and the numbers they moved become the syllabus for the next cohort. Later cohorts are priced per craft and announced with their dates.

Or write to [email protected] with the craft in the subject line. We reply with the first dates for that craft.